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This Is My Essay For My Esl Writing Class. Can Anyone Give Me Any Advice? Thank You Very Much.?
My siblings and I are crazy about shopping online. Every other week a package is delivered in front of our door. Buying online provides us much simpler to find anything what we need and is easy to compare with other similar products. I usually scan my favorite webpage to find out their new products rather than spending half day to go to the mall. According to a research report, ‘How Do People Evaluate a Web Site’s Credibility?’ by Stanford University and Consumer Web Watch states, “With more than 50 percent of the U.S. population having Internet access, the World Wide Web has become an important channel for providing information and services.” (2002) Therefore, the companies put a lot of resources to create an attractive and useful webpage in order to keep their consumers to stay and browse their websites. A good retailer website all contains the effective elements on it such as organizing categories, the ability to read, the ability to search items, and ability to realize the item from the picture. The two retailer web sites I am going to evaluate are The Body Shop website (TBS) and The Bath and Body Work website (BBW). As a consumer, I realize TBS is more successful, because of its pleasing visual appeal, smooth easy access, and understandable information. TBS has better visual appeal than BBW web. Visual appeal is the setting of pictures, color tones and graphic presentations which always give us the first impression. A web design expert, Tom Dahm states, “Color is also important for emphasizing the most important parts of our page. Remember that the purpose of Web design is to draw the visitor’s eye to key page elements.” (2001). TBS keep using green consistently to highlight its natural ingredients, so the basic colors of website are green, white and black. On the homepage, it presents the products in front of the leaves with the black background. The clear background colors are not only for emphasizing TBS’s natural idea but also for highlighting of the soft color of its skin product’s image. TBS impacts visitors to have a positive impression about its natural products by using leaves in the background to make a color contrast with its products’ surface tone. In addition, there is a big rectangular picture in the middle of the website and three small rectangular pictures on its bottom. For all pictures, it shows the products on the left and descriptions on the right. Using this simple design can help the consumer to discover the products and the promotion at same time. The heading also defines the important promotion explicitly, and makes consumer easily to get into the sale event. In contrast, BBW is using a light brown color in autumn. The color of BBW’s homepage is changed many times with the seasons. The brown is not a right choice, because it does not match its colorful products. BBW uses flash pictures to show three different products which are home fragrance, body care, and anti-bacterial soap. In this way, it may introduce several products once to the visitor; unfortunately, it does not make strong impression to us. TBS has more incredible attraction than BBW because the visual appeal is organized and clear. Easy access is another reason to show TBS is better than BBW beside visual appeal. It accomplishes helping customers to find its products, if the website is organized. On TBS, there is a green scroll bar with white text on the top of the big picture. While the visitor places the mouse on any title of the green bar, it will scroll down with other subtitles. We can find the product quickly by selecting the subtitle on the scroll bar. On the other hand, BBW website does not provide a scrolling system. It has only a white bar with thin black text. When we want to find an item we have to click on the section, and then it will bring us to another page. On the second page it uses another setting by showing the small subjects on the vertical column on the left side. Moreover, there are the products’ brands (BBW sells different brands) by using several groups of subtitles under different titles on vertical column. For example, if I want to buy a lip gloss, I just click a button, “Lip gloss” under “Make Up” using the green scroll bar on the TBS homepage. However, I need to do more steps to find a lip gloss: firstly click the “Face & Hair”, secondly select a brand under “Makeup Brands”, then I will see some lip gloss on the third page. We might get bothered and unfocused when we go to too many pages to look for an item. The arrangement of BBW is more difficult for the visitor’s eyes to follow. If anyone is not the BBW’s coustomer, he will spend more time to figure out its complex setting. TBS is more successful by having more outstanding access, when it compares with BBW webpage. TBS website is more particular than BBW by providing good information. TBS and BBW carry many skin products. I have an experience of ordering an eye cream form BBW website. Indeed, it is easier if buying the item in